1. Create Themed Displays

1.1 Traditional Circus Theme

• Set up a Mini-Circus Tent: In the store, construct a small, mock circus tent using brightly colored fabric. Hang it from the ceiling or create a freestanding structure. Place a mannequin dressed in a classic clown costume inside, complete with a big-buttoned jumpsuit, oversized shoes, and a colorful wig. Surround the mannequin with circus-related props like a unicycle, a set of juggling balls, and a small circus banner. This setup immediately transports customers to a traditional circus environment, making the clown costume more appealing and evocative.
• Use Vintage Circus Posters: Adorn the walls around the display with vintage circus posters. These posters can feature clowns, acrobats, and other circus acts. The combination of the posters and the mini-circus tent creates an immersive experience for customers, helping them visualize the clown costume in a real-life performance setting.

1.2 Australian-Inspired Theme

• Outback - Clown Display: Given Australia's unique outback landscape, create an outback-themed display for clown costumes. Dress a mannequin in a clown costume with an Australian twist, such as a jumpsuit in earthy tones like ochre and brown, combined with elements of Australian bushwear like a wide-brimmed hat. Place the mannequin in a display area decorated with artificial eucalyptus trees, a small campfire prop, and a didgeridoo. This display not only showcases the clown costume but also gives it a local flavor.
• Beach - Clown Setup: Australia is known for its beautiful beaches. Design a beach-themed display for clown costumes. Dress the mannequin in a clown costume made of light, breezy fabrics in bright, beach - inspired colors like turquoise and yellow. Add accessories such as a beach ball, a pair of sunglasses, and a beach towel. Place the mannequin on a bed of artificial sand, with a backdrop of a beach scene. This display is perfect for promoting clown costumes for beachside events or summer performances.

2. Highlight Costume Details

2.1 Close-up Displays

• Detail Mannequins: Use small mannequins or busts to showcase the individual components of the clown costume in close-up. For example, place a mannequin head wearing a clown wig, complete with a detailed makeup application. Next to it, display a pair of clown shoes, highlighting the unique design, such as the large size, the colorful laces, and any decorative elements. This allows customers to examine the details of the costume more closely.
• Detail Boxes: Create small, clear boxes to display smaller costume details like clown buttons, bows, or nose - clips. Place these boxes near the main costume display. Customers can easily see the craftsmanship and the unique features of these small but important elements of the clown costume.

2.2 Lighting for Emphasis

• Spotlights: Use spotlights to draw attention to specific parts of the clown costume. Shine a spotlight on the face of a mannequin wearing a clown costume to highlight the makeup and the expression. Another spotlight can be focused on the hands, if the costume has unique gloves or holds a prop like a magic wand. This strategic lighting not only emphasizes the details but also creates a sense of drama.
• Backlighting: For costumes with translucent or decorative elements, such as a clown costume with a sequined cape, use backlighting. Place a light source behind the mannequin, so that the light shines through the cape, making the sequins sparkle and adding an extra layer of visual interest.

3. Interactive Displays

3.1 Touch - and - Feel Stations

• Fabric Samples: Set up a station with fabric samples from the clown costumes. Customers can touch and feel the different fabrics used, such as the softness of the wig, the texture of the jumpsuit fabric, or the plushness of the clown's collar. This hands-on experience helps customers understand the quality of the materials and makes the purchase more informed.
• Prop Interaction: Place a selection of clown props, like a squirting flower or a whoopee cushion, near the costume display. Encourage customers to interact with these props, giving them a sense of the fun and playfulness associated with clown performances. This interaction can make the customer more engaged and likely to purchase the costume.

3.2 Digital Interaction

• QR Codes: Attach QR codes to the costume displays. These QR codes can link to videos of clown performances, behind - the - scenes looks at the making of the costume, or customer testimonials. Customers can use their smartphones to scan the QR codes and get more information about the costume, enhancing their shopping experience.
• Virtual Try-on: If the store has the technology, offer a virtual try-on feature. Customers can use a touch-screen kiosk to see themselves wearing the clown costume in a virtual environment. They can adjust the size, color, and some design elements, allowing them to customize the look and get a better idea of how the costume would fit and look on them.

4. Organize by Style and Function

4.1 Style - Based Organization

• Divide by Clown Styles: Group the clown costumes by style, such as classic clowns, modern clowns, and character-based clowns. Have separate display areas for each style. For example, the classic clown area can feature costumes with traditional colors and designs, while the modern clown area can showcase more contemporary and avant-garde designs. This organization helps customers quickly find the style of clown costume they are interested in.
• Color - Coded Displays: Arrange the costumes in a color-coded manner. This can make the display more visually appealing and easier to navigate. For instance, place all the red - colored clown costumes together, followed by blue, green, etc. Customers can then choose a costume based on their color preference.

4.2 Function-Based Organization

• Performance - Specific Displays: If the store offers clown costumes for different types of performances, create separate displays for each. For example, have a display for stage performances, which may include more elaborate and detailed costumes, and another for street performances, with more practical and durable costumes. This helps customers find the right costume for their specific needs.
• Age - and - Size - Based Sections: Organize the costumes by age and size. Have clearly marked sections for children's, adult - small, adult - medium, and adult - large sizes. This ensures that customers can easily find the appropriate size for themselves or their children.

5. FAQ

Q: How can I make the clown costume displays more accessible for customers with disabilities?

A: Ensure that the displays are at a height that can be easily seen and accessed by customers in wheelchairs. Use ramps or elevators if the store has multiple levels. For touch - and - feel stations, place the fabric samples and props at a reachable height. Also, make sure that the digital interaction elements, like QR codes and virtual try-on kiosks, are designed with accessibility in mind, such as having large buttons and clear instructions.

Q: How often should I change the clown costume displays?

A: It's a good idea to change the displays seasonally or for special events. For example, around Halloween, you can create a spooky clown-themed display. During the summer, a beach-clown display would be appropriate. You can also change the displays based on new costume arrivals or to showcase different aspects of the clown costumes that you want to highlight.

6. Conclusion

Effectively displaying clown performance costumes in an Australian store involves creating themed displays, highlighting details, offering interactive experiences, and organizing the costumes in a customer - friendly way. By implementing these better ways, stores can attract more customers, increase sales, and enhance the overall shopping experience for those interested in clown costumes.